How Amphi is seeking to balance its carbon impact with Earthly
As a small business just starting out on our journey, we understand that whilst we're doing everything we can to minimise our impact, we must acknowledge there is a footprint and we can always do more to support the environment, the people within our supply chain and the communities around the world who need it most.
Since our inception in 2020, we've made it our mission to be the change we want to see in the jewellery industry by championing human equity and climate justice.
One of the most challenging experiences to date has been in finding a supply chain that caters to our strict guidelines around ethical sourcing, paying staff the REAL living wage not just the minimum, and availability of materials. It has taken 18 months, something we would have laughed at in disbelief had you told us this from the beginning, yet it has been worth it as we can now validate our standards with assurances and certifications in place from our suppliers from companies such as Fairmined, Responsible Jewellery Council, Sedex and Amfori.
From an environmental level, every material that goes into creating our jewellery and how it's packaged and delivered to you has been consciously selected. We believe that instead of making more and more jewellery and hoping for change, we exist to change the way things are made and call upon industry to follow suit. Challenge what needs to be challenged and ask the questions that need to be asked. This is what sustainability means to us.
There are two additional ways we are looking to minimise our impact. Instead of maximising profit margins by participating in sales tactics like Black Friday, we instead put our profit to good use by planting trees with every order, every day of the week.
After all, the world needs more trees, yet the current rate of deforestation means we're losing a football pitch-sized area of forest every six seconds.
Working with Earthly, two Mangrove trees are planted in Madagascar with every order, an island that has experienced deforestation on an enormous scale with only 10% of its original forest remaining today.
Approximately 75% of species found in Madagascar are not found anywhere else in the world, making it even more important to protect what is left and help to reforest areas that have been destroyed.
Mangrove trees are important for the climate crisis because estimates suggest that they sequester carbon at a rate of 2 – 4 times more than mature tropical forests. Each mangrove tree removes around 308kg of CO2 from the atmosphere over the course of its life-cycle (approximately 25 years).
You can see the impact you’re helping us have so far here.
A carbon positive team
We are also very proud to say that we are a carbon positive team, meaning we off-set (displace) the carbon produced as individuals within the team as a direct response to known carbon dioxide emissions.
Today, atmospheric CO2 sits at 410 parts per million, a higher level than at any point in more than 3 million years. And humans are injecting more CO2 into the atmosphere at one of the fastest rates ever.
A carbon offset broadly speaking is a greenhouse gas (GHG) reduction or removal to compensate for CO2 emissions emitted elsewhere. It is a “measurable, quantifiable and trackable unit of greenhouse gas emissions reductions”.
We believe this is the very leasts brands should be doing in 2021, and have further plans up our sleeve to reveal as we grow. There is a lot more to be done, and we are ready and eager to rise to the challenge.